Block Branding Archives - The Fulcrum Agency

Natalie Jenkins on Equity
Natalie Jenkins is CEO at Block Branding and a champion of the arts in Western Australia. We were delighted when she said yes to our request for her thoughts on equity. This is what she had to say…⁠
‘I think equity is a challenging lens to look through unless you’ve experienced inequity. To remind myself of what it means, I reflect on the cartoon showing the difference between equality and equity, where people of different heights are looking over a fence.
Giving them the same size boxes to stand on just gives the tallest one even more advantage over the others, whereas different size boxes – and only for those that need it, ensures they all get to the same level.
It illustrates that different measures are needed to ensure equity for everyone – it’s not about treating everyone the same and I’m comfortable with that. ⁠ ⁠
Equity has a very different meaning in business/financial terms and I find it interesting to compare that definition to what equity means to me. It seems worlds apart, however in financial terms it reflects value and therefore, equity is valuable. That works for me.’⁠ ⁠
Natalie’s thoughts were first published in our fifth journal, Equity. 100% of all revenue generated through journal sales will be distributed to First Nations community projects through TheFulcrum.Fund. ⁠Copies can be purchased here .
Emma Brain
March 22, 2023
Equity
Block Branding, Equity, Natalie Jenkins
Tanya Sim on Commune
In each edition of our journal*, we ask a handful of people to reflect on our chosen theme. This is Tanya Sim on commune:
One of the blessings of ageing, and with it, life experience, is that I have a much more intentional, sometimes belligerent approach to what I do with my time and who I choose to share it with. With this intentionality, I feel deeply caring and often fiercely protective of the community of people around me. I love this. Those that I ‘commune with’ aren’t centred in a physical space – certainly not a church, but we each choose to show up and share. It may be an exchange of thoughts or feelings but equally it may be a business transaction or an idea for a project. Many friends are also, or have been, colleagues, clients, suppliers, employees, family or part of a brains trust.
Selfie, Tanya Sim
I love bringing together people who may not know each other yet, or who I know would work really well together. And this communal pot of sharing is beneficial in so many scenarios – growing a business, raising children, emotional support, finding great information.
In my business, some of our best work has been because of the people we’ve collaborated with – in fact collaboration is fundamental to any success we’ve had.
Fundamentally, my close posse/s have shared values and will speak up with their opinions, thoughts and ideas. For me though, perhaps a difference between those that I commune with and ‘anyone’ – is my ability to be completely authentic, vulnerable and honest.
* Tanya is a Co-Founder and Director at Block Branding, Board Member at the Perth Theatre Trust, Chair of Highgate Primary School Board and Committee Member at the Borderless Friendship Foundation WA. Copies of Commune can be purchased at The Fulcrum Press , with all proceeds going towards projects within First Nations communities.
Emma Brain
March 10, 2022
Commune
Block Branding, Commune, Tanya Sim
Applying Ourselves
TFA-TSHIRTS-LAYOUT-2-1
Branding case studies tend to be written at the end of the project. They traditionally present the process as a beautifully considered linear one – the reality though is usually quite different. Immediate needs and priorities have to be accommodated. It’s rare that you have the opportunity to wait for a scheme to be completely resolved before certain applications have to go into production. This provides the opportunity to test and develop the concept while applying it to real-world situations.
190331 TFA APPLICATIONS
As a going concern, there TheFulcrum.Agency requires branded items to be produced and delivered before the brand is officially ‘launched’.
Emma Brain
April 3, 2019
News
Block Branding
Finalising a Colour Palette
TFA COLOUR FEATURE
Starting with a burnt orange that is reminiscent of Australia’s desert dirt, we built out a palette of complementary and adjacent hues. Our starting point led to a group of colours that are dusty and earthy – they somehow have an Australian landscape quality to them.
– Mark Braddock, Block Branding.
TFA-COLOUR
Emma Brain
March 17, 2019
News
Block Branding, colour palette