In an article published in Architecture Australia and Pivot, TheFulcrum.Agency co-founder, Kieran Wong, explores the the failings inherent in the procurement process for essential work in remote communities.
A renewal of vows.
Likening the launch to a wedding party, TheFulcrum.Agency CEO, Emma Williamson, renewed her business vows and in doing so outlined who we are and where we are going.
The same message, different.
Cameron Bruhn, Head of the School of Architecture at The University of Queensland, launches us on our way.
9. Time to Pivot.
So, four weeks from idea to launch for a 80 page magazine. Sure, we can to do that.
8. Applying ourselves.
As a going concern, there TheFulcrum.Agency requires branded items to be produced and delivered before the brand is officially ‘launched’.
7. Case Studies.
Our work should always be described in terms of what we leveraged out of the project.
6. Pivot.
TheFulcrum.Agency should be an organisation that embraces (and actually chases) risk.
4. Finalising a colour palette.
A diverse range that will accommodate some broad intentions.
2. The Turning Point.
The dot is a natural point (pun intended) around which to explore this idea.
1. The Universal. A place to start.
The intent of the TheFulcrum.Agency is an expansive one.
0. Namely, having the agency to leverage.
Why ‘TheFulcrum.Agency’? Why ‘Fulcrum’? Why ‘Agency’? First, there was the word.