Profit for Purpose

We have shifted our mindset towards the creation of profit for purpose, in the knowledge that our staff are paid a fair wage, that we approach work as part of a balanced life, and that we contribute to a more just society and healthier planet. The following initiatives reflect our willingness to invest profit for good:


Reconciliation Action Plan

What is it? 

A national program, delivered by Reconciliation Australia, that enables businesses to embed reconciliation principles and initiatives into their daily practice

Why did we do it?

Because we believe that the truth of this nation needs to be told.

Because we believe that Aboriginal and Torres Strait Islander people have much to offer in terms of building our understanding of how to live and care for this land.

Because we are committed to using our skills in the built environment to build a reconciled Australia, where Aboriginal and Torres Strait Islander cultures are foundational to our national identity and embraced by our institutions.

Our Reflect RAP was endorsed in 2019 and our Innovate RAP in 2021.


What is it?

A global community of certified businesses that balance purpose with profit.

Why did we do it?

The process to become BCorp Certified was long and arduous, requiring us to look at all aspects of our business – from staff wellbeing and wages to the way we engage with our clients – and ensuring that they are delivered to the highest ethical standard. We are proud to be part of a global movement of businesses that put people and planet before profit.


What is it?

Social Enterprises are a band of businesses that exist to create a fairer and more sustainable world. They must do three things:

  1. Have a defined primary social, cultural or environmental purpose consistent with a public or community benefit
  2. Derive a substantial portion of their income from trade, and
  3. Invest efforts and resources into their purpose such that public/community benefit outweighs private benefit.

Why did we do it?

Our certification through the Social Traders network requires us to redistribute 50% of profit towards charitable initiatives that align with our purpose. We had already been offering pro-bono and low bono services to community organisations; the Social Enterprise certification formalises this work by providing a framework for measuring the impact of our financial investments.