LeveragingImpact
Profit for Purpose
We have shifted our mindset towards the creation of profit for purpose, in the knowledge that our staff are paid a fair wage, that we approach work as part of a balanced life, and that we contribute to a more just society and healthier planet. The following initiatives reflect our willingness to invest profit for good:
BCORP
What is it?
A global community of certified businesses that balance purpose with profit.
Why did we do it?
The process to become BCorp Certified was long and arduous, requiring us to look at all aspects of our business – from staff wellbeing and wages to the way we engage with our clients – and ensuring that they are delivered to the highest ethical standard. We are proud to be part of a global movement of businesses that put people and planet before profit.
SOCIAL ENTERPRISE
What is it?
Social Enterprises are a band of businesses that exist to create a fairer and more sustainable world. They must do three things:
- Have a defined primary social, cultural or environmental purpose consistent with a public or community benefit
- Derive a substantial portion of their income from trade, and
- Invest efforts and resources into their purpose such that public/community benefit outweighs private benefit.
Why did we do it?
Our certification through the Social Traders network requires us to redistribute 50% of profit towards charitable initiatives that align with our purpose. We had already been offering pro-bono and low bono services to community organisations; the Social Enterprise certification formalises this work by providing a framework for measuring the impact of our financial investments.