7. Case Studies.
Its important to credibly demonstrate the research work the Agency has done and is doing…both applied and pure research…
Some thoughts on how we might tackle the case studies section on the website:
Our work should always be described in terms of what we leveraged out of the project, and describe the challenge and upside that can be demonstrated. This is a pretty standard approach, but we should try to get a distillation of that into one paragraph…
We should describe as many of the connections that we used to make the project work – collaborators, clients, authorities, stakeholders etc
This could be a kind of matrix or map? A side bar list?
Each project study should be graphically rich, perhaps with “upside figures” and highlights
Ie: Broome North 24% reduction in household energy bills
There should be links outside of our website to the elements we talk about – like an article in WIRED etc, whereby the hyperlinks are underlined, so the way we talk about our work is always referential to others.
Call out sections – client testimonials, quotes or project highlights that don’t come from us.
Comments or elements of a jury awards report, or from the clients own website etc could be used here..
2. Area of Influence:
These might describe the areas of influence, rather than say project sectors (like education etc, which as secondary tags) – these areas could include:
Education – not as a sector, but as a process – ie: the project developed an educational model, or was interacted with through an educational model
Agency / Advocacy – the process allowed users to advocate for a better outcome, assisted in designing a strategy or process for that effect
Policy – effective changes and influence that utilised policy settings, or guidelines, or others to get the outcome sought by all…
Unity – assisted to unify a community around a common goal?
Conversation – generated conversation, or publication, or conference
Knowledge – research outcome, ability to add to an existing body of knowledge…
There should be a contact person listed for each project – not who did it necessarily, but if you want something like this – whom should I contact? Either Emma’s, Nick or myself…but hopefully could be EB, or Heather?
Should we have a downloadable PDF tear sheet?
Can someone who interacts with us build a ‘lightbox’?
Could they build their own issue of “Leverage:”?