8. Applying ourselves.
Branding case studies tend to be written at the end of the project. They traditionally present the process as a beautifully considered linear one – the reality though is usually quite different. Immediate needs and priorities have to be accommodated. It’s rare that you have the opportunity to wait for a scheme to be completely resolved before certain applications have to go into production. This provides the opportunity to test and develop the concept while applying it to real-world situations.
As a going concern, there TheFulcrum.Agency requires branded items to be produced and delivered before the brand is officially ‘launched’.