0. Namely, having the agency to leverage.
fulcrum | ˈfʊlkrəm,ˈfʌlkrəm | noun
the point against which a lever is placed to get a purchase, or on which it turns or is supported. • a thing that plays a central or essential role in an activity, event, or situation.
A fulcrum, when combined with a beam, becomes a lever; the simplest of machines that can lift large loads with minimal effort. The fulcrum is the point around which force pivots affecting leverage – in effect amplifying an input force.
This is, in effect, what TheFulcrum.Agency aims to do. We are a creative start-up that leverages community and social outcomes through evidence-based design-thinking. We provide expertise on design for the built environment, policy, advocacy and research.
agency | ˈeɪdʒ(ə)nsi | noun
a business or organisation providing a particular service on behalf of another business, person, or group. • a department or body providing a specific service for a government or other organisation.
action or intervention producing a particular effect: canals carved. • a thing or person that acts to produce a particular result.
The notion of an ‘agency’ sits better with us than the traditional ‘studio’ of an architecture practice.
‘Studio’ is outcome-focused; ‘Agency’ is service and process-driven to deliver for a client or stakeholders. It is an action.
And when it comes together as TheFulcrum.Agency, it makes for a very nice url.