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  • By Emma Brain
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Designing Practice


We decided we would not call ourselves a practice and instead call ourselves an agency – leaving ourselves open to be understood as built environment experts and problem solvers, but not necessarily architects.

TF.A Partner and Co-Founder, Emma Williamson, was recently guest speaker at the Association of Consulting Architecture’s Business of Design Lunch in Adelaide.

Emma’s presentation took the audience through the strategies she and co-founder Kieran Wong have used in building and rebuilding their business over the last 25 years.

If you’ve ever wondered how we got to where we are at TF.A, this article might provide the answers!

Articles / Blog

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  • 26 Jul, 2021

    Work-related wellbeing in architecture

    By Emma Brain

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  • 19 Jul, 2021

    Designing Practice

    By Emma Brain

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  • 05 Jul, 2021

    Celebrating NAIDOC 2021

    By Emma Brain

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  • 15 Jun, 2021

    Flora

    By Emma Brain

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  • 17 May, 2021

    Shane Hamilton on Leverage

    By Emma Brain

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  • Black Swan (Cygnus atratus) illustrated by Elizabeth Gould (1804–1841) for John Gould’s (1804-1881) Birds of Australia (1972 Edition, 8 volumes). Digitally enhanced from our own facsimile book (1972 Edition, 8 volumes).

    13 May, 2021

    Natural Ingredients

    By Emma Brain

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  • Photo by Todd Delfs, LVF Visuals

    29 Apr, 2021

    A Taste of Home

    By Emma Brain

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  • Image: Zan Wimberley

    15 Apr, 2021

    Colour Shift

    By Emma Brain

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  • Image: Rob Frith

    12 Apr, 2021

    Pippa Hurst on Leverage

    By Emma Brain

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  • 06 Apr, 2021

    In conversation: David Cain + Kieran Wong

    By Emma Brain

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  • The site recommended for the (as yet unbuilt) National Aboriginal Art Gallery was the Desert Park precinct of Mparntwe (Alice Springs), at the foot of the ranges rising to Alhekulyele (Mount Gillen).

    25 Mar, 2021

    Indigenizing Practice: Patronage and Peril

    By Emma Brain

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  • Pete Stone

    18 Mar, 2021

    Pete Stone on Leverage

    By Emma Brain

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